Closing the Gap Between Lead & Enrollment

ENROLLMENT MARKETING SUPPORT FOR GRADUATE BUSINESS SCHOOLS

The Challenge

Marketing generates candidates leads/requests for information

Recruiters have limited capacity to continually follow up with and properly qualify candidates:

  • Consultation Meetings

  • Program Selection (e.g. Part-time/Full-time MBA, EMBA, etc.)

  • Event/Webinar Registrations

Recruiters are focused on enrolling candidates closest to the finish line

Our Solution

We seamlessly integrate an experienced and highly-trained Enrollment Development Representative (EDR) into your enrollment process.

Managed by Enrollment Marketers, the EDR serves as an ambassador for your school, contacting and following up with your prospective candidates in order to:

  • Set Appointments with Recruiters and Candidates

    Your EDR will strategically follow-up with prospective candidates to increase the volume of qualified conversations between recruiters and candidates.

  • Ensure Candidate Attendance for Events/Webinars

    Your EDR will invite prospective candidates to attend specific webinar and admissions events. The EDR will follow up with candidates to ensure they attend.

  • Advise Candidates on Appropriate Program Selection

    With an in-depth knowledge of your programs, the EDR will advise prospective candidates and recommend appropriate programs based on their individual goals.

Let’s Discuss Your Enrollment Marketing Goals

Meet with us to discuss how our process works for graduate business schools